Designing the site You know your business but haven't a clue about html design, so you hire a designer. If you get the best web designer in the world they can't make your site work well without good content. Make sure the copy you give them is worth viewing to your customers. If your site offers products, make sure those products are outlined very well with articulate descriptions and high quality photographs. If you offer a service, make sure the information you provide about the service is top rate. Target to your audience If you are a gift shop, make sure your site looks like a giftshop. Mainly women shop giftshops so cater to them. If you are a flowershop on the other hand, men may be your biggest customer, so streamline your site because men don't like to shop. If you sell industrial supplies or machinery the site doesn't need a ton of "fluff". Those clients aren't coming to your site for fun, they want to see the products, place their order, and get on with their busy day. Support information If you sell products that require instructions after purchase, offer your customers a way to obtain that information. Recently friends had a second baby. They decided to use the crib from their first child and the husband went crazy trying to remember how to put it together and had lost the original instructions. He spent two weeks waiting on the instructions to be mailed to him. Thank goodness the baby wasn't due for a month. So this is something that can be very important for your business if you sell items that are "do it yourself" projects that customers have to put together. If anything, offer an email address to write to for that particular product information. To wrap it up Use common sense in your web design. Talk to your designer, talk about ideas you would like to incorporate into the site. View competitors sites and see what you like or dislike about their site and create yours accordingly! Back